Tiger Woods has used his traditional choice of wearing red in a tournament’s final round as influence for a new venture following his split with Nike.

The move follows the 48-year-old ending a partnership of more than 27 years with the sportswear giant in January.

The logo for Sun Day Red features an abstract tiger, made up of 15 stripes, the number of majors he has won.

“Every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me,” said Woods.

“Sunday red – it’s me. It started with mom [Kultida]. She thought being a Capricorn that my power colour was red, so I wore red as a junior golfer and I won some tournaments.

“Lo and behold, I go to a university that is red, Stanford is red. We wore red on the final day of every single tournament.”

Woods is set to play his first PGA Tour event of 2024 at the Genesis Invitational, which starts in California on Thursday, 15 February.

The former world number one underwent ankle surgery in April last year after withdrawing from the Masters during the third round. He did not compete again until the Hero World Challenge in December and has said he expects to play one event per month in 2024.